Landing page copy, section by section
Eight prompts that walk ChatGPT, Claude or Gemini through a landing page the way a conversion copywriter would: brief first, then hero, problem, benefits, proof, FAQ and final CTA. You finish with a complete first draft plus a critique and test ideas, built only from facts and proof you supply.
What's inside (8 prompts)
- 1. Landing page message brief (interview mode) Free2 steps
Start here. The AI interviews you about your offer, audience and objections, then compiles a one-page message brief that every later prompt in the pack builds on. - 2. Hero section: headline, subhead and CTA options Free
Generate a shortlist of hero sections (headline, subheadline, CTA button, supporting line) in different angles, then pick and tighten a winner. - 3. Problem section written in your customer's words
Write the section right after the hero that names the visitor's problem so precisely they feel understood, using phrases from real customer language you paste in. - 4. Features into benefits: the "how it works" and benefits blocks
Turn a raw feature list into scannable benefit blocks and a simple 3-step "how it works" section that explains what happens after someone signs up. - 5. Proof section using only real proof (with honest placeholders)
Arrange the proof you actually have (quotes, results, credentials, guarantees) into a credible section, and get clear placeholders and collection tips for proof you still need. - 6. Objection-handling FAQ section
Write a FAQ that does real selling work: it answers the hesitations that stop people from clicking, honestly and briefly, in the order they come up. - 7. Assemble the full page, then cut it down 2 steps
Stitch your sections into one coherent page with a closing CTA, then run a tightening pass that cuts filler and makes the page skimmable. - 8. Conversion critique and A/B test plan 3 steps
Get a blunt, structured review of a landing page draft from a skeptical-visitor perspective, a rewrite of the weakest sections, and a prioritized list of tests to run.
Free samples from this pack
Landing page message brief (interview mode)
Fill in: [offer] [audience] [page goal] [raw notes]
You are a senior conversion copywriter preparing to write a landing page. Before writing any copy, you need a clear message brief. Here is what I have so far: - Offer: [offer] - Audience: [audience] - The one action I want visitors to take: [page goal] - Raw notes: [raw notes] Interview me to fill the gaps. Ask me up to 10 questions, one short numbered list, covering: 1. The specific moment or trigger that makes someone go looking for this. 2. What they have tried before and why it disappointed them. 3. The top 3 outcomes they actually want (in their words, not ours). 4. The top 3 objections or fears that stop them from acting. 5. What makes this offer different from the obvious alternatives (including doing nothing). 6. What proof I genuinely have: testimonials, numbers, case studies, guarantees, credentials. 7. Price, risk reversal and what happens right after they click. Skip any question my notes already answer, and tell me which ones you skipped. Do not write any landing page copy yet.
Thanks. Using my answers above plus the original notes, compile a one-page landing page message brief with these headings: - Audience in one sentence (who, situation, trigger) - Core promise (one sentence, concrete outcome, no hype words) - Top 3 desired outcomes (customer language, quoted where I gave you real phrases) - Top 3 objections and the honest answer to each - Differentiators vs. alternatives (including doing nothing) - Proof inventory: list ONLY the proof I actually gave you; mark gaps as [NEED PROOF: ...] - Offer details: price, what is included, risk reversal, next step after the click - Words to use / words to avoid - Open questions I still need to answer Keep it under 450 words. Flag anything you inferred rather than heard from me with "(assumption)". This brief will be pasted into every later prompt, so make it scannable.
Hero section: headline, subhead and CTA options
Fill in: [message brief] [page goal]
You are a conversion copywriter writing the hero section (the first screen) of a landing page. Message brief: [message brief] Primary action: [page goal] Write 6 hero section options, each using a different angle: 1. Outcome-first (the result they get) 2. Pain-first (the problem they want gone) 3. Specific audience call-out ("For [who] who [situation]") 4. Contrast with the alternative they use today 5. The question they are already asking themselves 6. Plain-spoken and literal (says exactly what it is) For each option give: - Headline: max 10 words, concrete, no clichés ("unlock", "supercharge", "seamless", "game-changing") - Subheadline: 1-2 sentences, max 30 words, that explains how and for whom - CTA button text: 2-5 words, starts with a verb, describes what happens next - Supporting line under the button (risk reversal or what to expect), max 12 words Proof rule: use ONLY the proof I have supplied (testimonials, numbers, logos, awards, guarantees). Never invent a quote, statistic, customer name, rating or result. Where proof would help but I have not supplied it, write a bracketed placeholder such as [ADD REAL CUSTOMER QUOTE] so I can fill it in or delete it. After the six options, recommend the one you think will be clearest to a first-time visitor in 5 seconds, explain why in 2 sentences, and suggest one tightened version of it.
Questions
What exactly do I get?
8 copy-paste prompts (some are multi-step sequences) with fill-in [brackets], the goal of each prompt, the model it suits best, tips and an example output. It arrives as a Markdown file (opens in any text editor, Notion, Google Docs or Word).
Which AI do I need?
Any of ChatGPT, Claude or Gemini. This pack suits Claude, then ChatGPT, then Gemini best. Free plans handle most prompts; very long pasted inputs work better on paid plans with longer context.
How long does it take?
About 45-60 minutes in one session, depending on how much context you paste in and how much you edit.
Will it work for my business?
The prompts are templates. They work because you fill in your own details, but results vary with your input and the model, so always review the output. If the pack is not useful to you, ask for a refund.
Can I get a refund?
Yes. Email us within 14 days of purchase for a full refund. No questions asked.
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