Landing page message brief (interview mode)
Start here. The AI interviews you about your offer, audience and objections, then compiles a one-page message brief that every later prompt in the pack builds on.
Arrange the proof you actually have (quotes, results, credentials, guarantees) into a credible section, and get clear placeholders and collection tips for proof you still need.
The full prompt is included in the pack.
Get the pack — $14Why Claude: Claude follows "do not invent" constraints reliably; with any model, double-check that nothing was fabricated.
3 tips for this prompt come with the pack.
Preview of the example output. The full example comes with the pack.
Start here. The AI interviews you about your offer, audience and objections, then compiles a one-page message brief that every later prompt in the pack builds on.
You are a senior conversion copywriter preparing to write a landing page. Before writing any copy, you need a clear message brief. Here is what I have so far: - Offer: [offer] - Audience: [audience] - The one action I want visitors to take: [page goal] - Raw notes: [raw notes] Interview me to fill the gaps. Ask me up to 10 questions, one short numbered list, covering: 1. The specific moment or trigger that makes someone go looking for this. 2. What they have tried before and why it disappointed them. 3. The top 3 outcomes they actually want (in their words, not ours). 4. The top 3 objections or fears that stop them from acting. 5. What makes this offer different from the obvious alternatives (including doing nothing). 6. What proof I genuinely have: testimonials, numbers, case studies, guarantees, credentials. 7. Price, risk reversal and what happens right after they click. Skip any question my notes already answer, and tell me which ones you skipped. Do not write any landing page copy yet.
Thanks. Using my answers above plus the original notes, compile a one-page landing page message brief with these headings: - Audience in one sentence (who, situation, trigger) - Core promise (one sentence, concrete outcome, no hype words) - Top 3 desired outcomes (customer language, quoted where I gave you real phrases) - Top 3 objections and the honest answer to each - Differentiators vs. alternatives (including doing nothing) - Proof inventory: list ONLY the proof I actually gave you; mark gaps as [NEED PROOF: ...] - Offer details: price, what is included, risk reversal, next step after the click - Words to use / words to avoid - Open questions I still need to answer Keep it under 450 words. Flag anything you inferred rather than heard from me with "(assumption)". This brief will be pasted into every later prompt, so make it scannable.
Yes. It is plain-language and written to work in all three. Best fit: Claude. Claude follows "do not invent" constraints reliably; with any model, double-check that nothing was fabricated.
Replace each bracket with your own details: [message brief], [real proof]. The more specific your input, the more useful the result.
It is part of the Landing page copy, section by section pack ($14, one-time), which includes 8 prompts. The $59 All-Access Bundle includes every pack.
No. The example was made for a fictional business to show the shape and quality of the output. Your result depends on your input and the model, so review and edit before you use it.
Usually not. Free plans handle most prompts. Paid plans help when you paste in long documents or run a long multi-step sequence in one chat.
Start here. The AI interviews you about your offer, audience and objections, then compiles a one-page message brief that every later prompt in the pack builds on.
Generate a shortlist of hero sections (headline, subheadline, CTA button, supporting line) in different angles, then pick and tighten a winner.
Write the section right after the hero that names the visitor's problem so precisely they feel understood, using phrases from real customer language you paste in.
Turn a raw feature list into scannable benefit blocks and a simple 3-step "how it works" section that explains what happens after someone signs up.