Pack AI prompt · ChatGPT · Claude · Gemini

Problem section written in your customer's words

Write the section right after the hero that names the visitor's problem so precisely they feel understood, using phrases from real customer language you paste in.

Task: writing the problem section of a landing pageBest in: ClaudeFormat: single promptPack: Landing page copy, section by section

What you'll fill in

  • [message brief] Your message brief or offer/audience summary e.g. “Audience: Shopify owners... Objections: cost, switching effort...”
  • [customer language] Raw quotes from reviews, emails, sales calls, support tickets, forums or surveys e.g. “"I have no idea if we made money in Q3." "Tax season is a nightmare."”

The prompt

The promptIn the Landing page copy, section by section pack

The full prompt is included in the pack.

Get the pack — $14

How to use it

  1. Open a new chat in Claude (the others work too).
  2. Paste the prompt and replace every [bracket] with your details.
  3. Review the output, check any facts, and edit to taste.

Why Claude: Claude is good at preserving the texture of pasted customer language without over-polishing it.

Tips

2 tips for this prompt come with the pack.

Example output

Most vivid customer phrases: - "I have no idea if we made money in Q3." - "Tax season is a nightmare." - "Shopify payouts never match the bank." - "I do the books at 11pm." - "My accountant sends me a list of questions I can't answer." Themes: uncertainty, time, tax stress. Section heading: "Wait, did we actually make money this quarter?"

Preview of the example output. The full example comes with the pack.

Try a free prompt from the same pack

Landing page message brief (interview mode)

Start here. The AI interviews you about your offer, audience and objections, then compiles a one-page message brief that every later prompt in the pack builds on.

Step 1 — Get interviewed
You are a senior conversion copywriter preparing to write a landing page. Before writing any copy, you need a clear message brief.

Here is what I have so far:
- Offer: [offer]
- Audience: [audience]
- The one action I want visitors to take: [page goal]
- Raw notes: [raw notes]

Interview me to fill the gaps. Ask me up to 10 questions, one short numbered list, covering:
1. The specific moment or trigger that makes someone go looking for this.
2. What they have tried before and why it disappointed them.
3. The top 3 outcomes they actually want (in their words, not ours).
4. The top 3 objections or fears that stop them from acting.
5. What makes this offer different from the obvious alternatives (including doing nothing).
6. What proof I genuinely have: testimonials, numbers, case studies, guarantees, credentials.
7. Price, risk reversal and what happens right after they click.

Skip any question my notes already answer, and tell me which ones you skipped. Do not write any landing page copy yet.
Step 2 — Compile the brief
Thanks. Using my answers above plus the original notes, compile a one-page landing page message brief with these headings:

- Audience in one sentence (who, situation, trigger)
- Core promise (one sentence, concrete outcome, no hype words)
- Top 3 desired outcomes (customer language, quoted where I gave you real phrases)
- Top 3 objections and the honest answer to each
- Differentiators vs. alternatives (including doing nothing)
- Proof inventory: list ONLY the proof I actually gave you; mark gaps as [NEED PROOF: ...]
- Offer details: price, what is included, risk reversal, next step after the click
- Words to use / words to avoid
- Open questions I still need to answer

Keep it under 450 words. Flag anything you inferred rather than heard from me with "(assumption)". This brief will be pasted into every later prompt, so make it scannable.

FAQ

Does this prompt work in ChatGPT, Claude and Gemini?

Yes. It is plain-language and written to work in all three. Best fit: Claude. Claude is good at preserving the texture of pasted customer language without over-polishing it.

What do I need to fill in?

Replace each bracket with your own details: [message brief], [customer language]. The more specific your input, the more useful the result.

Is this prompt free?

It is part of the Landing page copy, section by section pack ($14, one-time), which includes 8 prompts. The $59 All-Access Bundle includes every pack.

Will I get the same result as the example?

No. The example was made for a fictional business to show the shape and quality of the output. Your result depends on your input and the model, so review and edit before you use it.

Do I need a paid AI plan?

Usually not. Free plans handle most prompts. Paid plans help when you paste in long documents or run a long multi-step sequence in one chat.

More prompts in Landing page copy, section by section

Free2 stepsBest in Claude

Landing page message brief (interview mode)

Start here. The AI interviews you about your offer, audience and objections, then compiles a one-page message brief that every later prompt in the pack builds on.