promptsforbusiness
Free AI prompt · ChatGPT · Claude · Gemini

Hero section: headline, subhead and CTA options

Generate a shortlist of hero sections (headline, subheadline, CTA button, supporting line) in different angles, then pick and tighten a winner.

Task: writing a landing page hero headlineBest in: AnyFormat: single promptPack: Landing page copy, section by section

What you'll fill in

  • [message brief] Your message brief (from the first prompt) or a short summary of offer, audience, outcomes and proof e.g. “Audience: Shopify owners doing $10k-$80k/month... Core promise: clean books every month...”
  • [page goal] The action the CTA button should drive e.g. “Book a 20-minute discovery call”

Copy the prompt

The prompt
You are a conversion copywriter writing the hero section (the first screen) of a landing page.

Message brief:
[message brief]

Primary action: [page goal]

Write 6 hero section options, each using a different angle:
1. Outcome-first (the result they get)
2. Pain-first (the problem they want gone)
3. Specific audience call-out ("For [who] who [situation]")
4. Contrast with the alternative they use today
5. The question they are already asking themselves
6. Plain-spoken and literal (says exactly what it is)

For each option give:
- Headline: max 10 words, concrete, no clichés ("unlock", "supercharge", "seamless", "game-changing")
- Subheadline: 1-2 sentences, max 30 words, that explains how and for whom
- CTA button text: 2-5 words, starts with a verb, describes what happens next
- Supporting line under the button (risk reversal or what to expect), max 12 words

Proof rule: use ONLY the proof I have supplied (testimonials, numbers, logos, awards, guarantees). Never invent a quote, statistic, customer name, rating or result. Where proof would help but I have not supplied it, write a bracketed placeholder such as [ADD REAL CUSTOMER QUOTE] so I can fill it in or delete it.

After the six options, recommend the one you think will be clearest to a first-time visitor in 5 seconds, explain why in 2 sentences, and suggest one tightened version of it.

How to use it

  1. Open a new chat in ChatGPT, Claude or Gemini (the others work too).
  2. Paste the prompt and replace every [bracket] with your details.
  3. Review the output, check any facts, and edit to taste.

Why Any: All three major models write strong headline variations; the brief you paste matters far more than the model.

Tips

  • Read each headline out loud as if a stranger said it to you. If it needs the subheadline to make sense, it is too clever.
  • Keep the losing options; they make good A/B test variants and ad headlines.
  • If the CTA says "Get started", ask the AI to make it describe the actual next step.

Example output

Option 1 — Outcome-first Headline: Know your real Shopify margin every month Subheadline: We reconcile your payouts, fees and expenses weekly, so your books are tax-ready before your accountant asks. CTA: Book a 20-minute call Supporting line: Flat fee from $249/month. Cancel anytime. Option 2 — Pain-first Headline: No more bookkeeping on Sunday nights Subheadline: Hand your Shopify books to a team that only works with e-commerce stores, and get a clean report on the 5th of every month. CTA: See if we're a fit Supporting line: 20 minutes, no prep needed. Option 3 — Audience call-out Headline: Bookkeeping for Shopify stores doing $10k-$80k a month Subheadline: Weekly payout reconciliation, monthly P&L and a tax-ready file, for one flat price. CTA: Book a discovery call Supporting line: [ADD REAL CUSTOMER QUOTE] (Options 4-6 omitted here for length.) Recommendation: Option 3. A visitor knows in five seconds whether it is for them, and the subheadline lists exactly what they get. Tightened version: Headline: Shopify bookkeeping, done every week Subheadline: Reconciled payouts, a monthly P&L and a tax-ready file, for one flat fee from $249/month.

FAQ

Does this prompt work in ChatGPT, Claude and Gemini?

Yes. It is plain-language and written to work in all three. Best fit: Any. All three major models write strong headline variations; the brief you paste matters far more than the model.

What do I need to fill in?

Replace each bracket with your own details: [message brief], [page goal]. The more specific your input, the more useful the result.

Is this prompt free?

Yes. Copy it above and use it as often as you like. It is one of the free samples from the Landing page copy, section by section pack.

Will I get the same result as the example?

No. The example was made for a fictional business to show the shape and quality of the output. Your result depends on your input and the model, so review and edit before you use it.

Do I need a paid AI plan?

Usually not. Free plans handle most prompts. Paid plans help when you paste in long documents or run a long multi-step sequence in one chat.

More prompts in Landing page copy, section by section

Free2 stepsBest in Claude

Landing page message brief (interview mode)

Start here. The AI interviews you about your offer, audience and objections, then compiles a one-page message brief that every later prompt in the pack builds on.