promptsforbusiness
Free AI prompt · ChatGPT · Claude · Gemini

Landing page message brief (interview mode)

Start here. The AI interviews you about your offer, audience and objections, then compiles a one-page message brief that every later prompt in the pack builds on.

Task: writing a landing page message briefBest in: ClaudeFormat: 2-step sequencePack: Landing page copy, section by section

What you'll fill in

  • [offer] What the page sells or gives away, in a sentence or two e.g. “Monthly bookkeeping for Shopify stores, flat fee from $249/month”
  • [audience] Who the page is for e.g. “Shopify store owners doing $10k-$80k/month who still do their own books”
  • [page goal] The single action you want visitors to take e.g. “Book a 20-minute discovery call”
  • [raw notes] Anything you already have: pitch notes, sales call notes, old copy, customer emails e.g. “Customers always say tax season is a nightmare; we reconcile Shopify payouts weekly...”

Copy the prompt

Step 1 — Get interviewed
You are a senior conversion copywriter preparing to write a landing page. Before writing any copy, you need a clear message brief.

Here is what I have so far:
- Offer: [offer]
- Audience: [audience]
- The one action I want visitors to take: [page goal]
- Raw notes: [raw notes]

Interview me to fill the gaps. Ask me up to 10 questions, one short numbered list, covering:
1. The specific moment or trigger that makes someone go looking for this.
2. What they have tried before and why it disappointed them.
3. The top 3 outcomes they actually want (in their words, not ours).
4. The top 3 objections or fears that stop them from acting.
5. What makes this offer different from the obvious alternatives (including doing nothing).
6. What proof I genuinely have: testimonials, numbers, case studies, guarantees, credentials.
7. Price, risk reversal and what happens right after they click.

Skip any question my notes already answer, and tell me which ones you skipped. Do not write any landing page copy yet.
Step 2 — Compile the brief
Thanks. Using my answers above plus the original notes, compile a one-page landing page message brief with these headings:

- Audience in one sentence (who, situation, trigger)
- Core promise (one sentence, concrete outcome, no hype words)
- Top 3 desired outcomes (customer language, quoted where I gave you real phrases)
- Top 3 objections and the honest answer to each
- Differentiators vs. alternatives (including doing nothing)
- Proof inventory: list ONLY the proof I actually gave you; mark gaps as [NEED PROOF: ...]
- Offer details: price, what is included, risk reversal, next step after the click
- Words to use / words to avoid
- Open questions I still need to answer

Keep it under 450 words. Flag anything you inferred rather than heard from me with "(assumption)". This brief will be pasted into every later prompt, so make it scannable.

How to use it

  1. Open a new chat in Claude (the others work too).
  2. Paste step 1 and replace every [bracket] with your details.
  3. When it replies, paste the next step in the same chat.
  4. Review the output, check any facts, and edit to taste.

Why Claude: Claude tends to ask focused follow-up questions and keep long briefs organized, but ChatGPT and Gemini handle this well too.

Tips

  • Paste real customer emails or call notes into raw_notes; specific customer phrases make the whole page better.
  • Answer the interview questions in rough bullet points; the AI does the tidying.
  • Save the final brief in a doc. Every other prompt in this pack asks you to paste it.

Example output

Landing page message brief — Northwind Bookkeeping Audience: Shopify store owners doing $10k-$80k/month who do their own books at night and dread tax season. Core promise: Clean, reconciled books every month, so you know your real margin and hand your accountant a finished file. Top 3 desired outcomes: - "I just want to know if I'm actually making money." - No scramble in March. - Stop losing Sunday nights to spreadsheets. Top 3 objections: - "I can't afford a bookkeeper." Answer: flat fee from $249/month, published up front. - "Switching sounds like a project." Answer: we connect to Shopify and the bank feed; onboarding takes one 30-minute call. - "Will they understand e-commerce?" Answer: we only work with Shopify stores and reconcile payouts weekly. Differentiators: Shopify-only focus; weekly payout reconciliation; flat pricing; doing nothing means another rushed tax season. Proof inventory: - 6 years serving Shopify merchants (from you) - [NEED PROOF: a customer quote about tax season] - [NEED PROOF: number of stores served, if you want to share it] Offer: from $249/month, month-to-month, first month refundable if not satisfied. Next step: book a 20-minute discovery call. Use: margin, reconciled, payouts, tax-ready. Avoid: "revolutionary", "seamless", "peace of mind". Open questions: Do you handle sales tax filing? Which accountant hand-off format do you use?

FAQ

Does this prompt work in ChatGPT, Claude and Gemini?

Yes. It is plain-language and written to work in all three. Best fit: Claude. Claude tends to ask focused follow-up questions and keep long briefs organized, but ChatGPT and Gemini handle this well too.

What do I need to fill in?

Replace each bracket with your own details: [offer], [audience], [page goal], [raw notes]. The more specific your input, the more useful the result.

Is this prompt free?

Yes. Copy it above and use it as often as you like. It is one of the free samples from the Landing page copy, section by section pack.

Will I get the same result as the example?

No. The example was made for a fictional business to show the shape and quality of the output. Your result depends on your input and the model, so review and edit before you use it.

Do I need a paid AI plan?

Usually not. Free plans handle most prompts. Paid plans help when you paste in long documents or run a long multi-step sequence in one chat.

More prompts in Landing page copy, section by section