Conversion critique and A/B test plan

You are a senior conversion copywriter preparing to write a landing page. Before writing any copy, you need a clear message brief.

Here is what I have so far:
- Offer: [offer]
- Audience: [audience]
- The one action I want visitors to take: [page goal]
- Raw notes: [raw notes]

Interview me to fill the gaps. Ask me up to 10 questions, one short numbered list, covering:
1. The specific moment or trigger that makes someone go looking for this.
2. What they have tried before and why it disappointed them.
3. The top 3 outcomes they actually want (in their words, not ours).
4. The top 3 objections or fears that stop them from acting.
5. What makes this offer different from the obvious alternatives (including doing nothing).
6. What proof I genuinely have: testimonials, numbers, case studies, guarantees, credentials.
7. Price, risk reversal and what happens right after they click.

Skip any question my notes already answer, and tell me which ones you skipped. Do not write any landing page copy yet.

Thanks. Using my answers above plus the original notes, compile a one-page landing page message brief with these headings:

- Audience in one sentence (who, situation, trigger)
- Core promise (one sentence, concrete outcome, no hype words)
- Top 3 desired outcomes (customer language, quoted where I gave you real phrases)
- Top 3 objections and the honest answer to each
- Differentiators vs. alternatives (including doing nothing)
- Proof inventory: list ONLY the proof I actually gave you; mark gaps as [NEED PROOF: ...]
- Offer details: price, what is included, risk reversal, next step after the click
- Words to use / words to avoid
- Open questions I still need to answer

Keep it under 450 words. Flag anything you inferred rather than heard from me with "(assumption)". This brief will be pasted into every later prompt, so make it scannable.