Sales prompt pack

Proposal writer

Feed in your discovery notes and pricing, and build a complete proposal section by section in one AI session: executive summary, scope of work, pricing options, timeline, a "why us" section based on your real past work, and a cover email. A buyer's-eye review at the end catches vague spots before the client does.

You walk away with: A complete, client-ready proposal draft plus the cover email and follow-ups to send it with.
For: Freelancers, agencies, consultants and service businesses that write proposals for new clients or projects.Time: about 45 minutesBest in: Claude, ChatGPT, Gemini

What's inside (8 prompts)

  1. 1. Proposal intake: clarifying questions and project brief (two-step) Free2 steps
    Start every proposal here. The model reviews your notes, asks the questions a good proposal needs answered, then writes a one-page project brief that the rest of the pack builds on.
  2. 2. Proposal executive summary Free
    Use this to write the most-read page of your proposal: a short executive summary that shows you understand the client's problem, states the outcome and gives the investment, so a busy decision-maker can say yes from one page.
  3. 3. Scope of work with exclusions and assumptions
    Use this to write the section that prevents scope creep: deliverables, what is explicitly excluded, client responsibilities, assumptions and how changes are handled, in plain language the client will actually read.
  4. 4. Three-option pricing section
    Use this to present your price as three clear options (good, better, best) so the client chooses how to work with you rather than whether to. You set the prices. The model structures and explains them.
  5. 5. Project timeline and milestones
    Use this to turn your scope into a realistic week-by-week timeline with milestones, client checkpoints and dependencies, so the client sees exactly when they need to show up and what happens if things slip.
  6. 6. "Why us" section from your real past work
    Use this to write a credible "why us" section and short case-study blurbs from your real past projects. The prompt refuses to invent clients, numbers or testimonials, so everything you send is something you can back up.
  7. 7. Buyer's-eye proposal review and revision (two-step) 2 steps
    Use this before you hit send. The model reads your full draft as a skeptical decision-maker, points out what is vague, risky or missing, and then revises the weakest sections.
  8. 8. Proposal cover email and follow-up sequence (two-step) 2 steps
    Use this when your proposal is ready to send. You get a short cover email that makes the decision easy, plus a respectful three-email follow-up sequence for when the client goes quiet.

Free samples from this pack

Proposal intake: clarifying questions and project brief (two-step)

Fill in: [client name] [discovery notes] [your business]

Step 1 — Find the gaps
You are a senior proposal strategist. I need to write a proposal for [client name]. My business: [your business].

Here are my discovery notes:
"""
[discovery notes]
"""

Before writing anything, review the notes and identify what a strong proposal needs that is missing or unclear. Ask me up to 10 questions, grouped under:
- Goals and success (what does the client want to be true after the project, and how will they judge it?)
- Scope (deliverables, what is explicitly out, dependencies on the client)
- Constraints (budget signals, deadline, decision date, approvers)
- Risks (anything that could derail the project or the sale)

For each question, give one line on why it matters for the proposal. Put the 3 most important questions first. If the notes already answer something clearly, do not ask about it. Then stop and wait for my answers.
Step 2 — Write the project brief
Here are my answers:
"""
(paste your answers here)
"""

Now write a one-page internal project brief that we will use as the source of truth for the rest of the proposal. Sections:
1. Client and context (3 sentences)
2. The problem in the client's words (quote the notes where possible)
3. Goals and how success will be measured (only measures the client mentioned or I confirmed)
4. Proposed approach (high level, 3-5 bullets)
5. Deliverables (bulleted)
6. Out of scope
7. Client responsibilities
8. Constraints: budget, timing, approvers
9. Open risks and assumptions

Mark anything you are assuming with [ASSUMPTION]. Do not invent numbers, dates or commitments. Keep it under 450 words.

Proposal executive summary

Fill in: [project brief] [investment summary] [decision maker]

The prompt
You are an expert proposal writer. Write the executive summary for my proposal, based on the project brief below.

The reader: [decision maker]
Investment: [investment summary]

Project brief:
"""
[project brief]
"""

Structure (about 250-300 words total):
1. Opening (2-3 sentences): their situation and problem, in their language. Show we listened. Do not start with "We are pleased to submit" or anything about us.
2. What success looks like: the 2-3 outcomes they care about, framed as what will be true for them after the project.
3. Our recommended approach: 3-4 short bullets, in plain language.
4. Timeline and investment: one or two sentences with the key date(s) and the investment exactly as I gave it.
5. Next step: one sentence telling them exactly how to proceed (e.g., reply to approve, sign by a date to hold the schedule).

Rules:
- Do not invent statistics, guarantees or results. If a benefit depends on the client, phrase it honestly ("designed to reduce...").
- Write for a busy reader who may only read this page.
- Active voice, short sentences, no jargon.

Then give me 3 alternative proposal titles that lead with the client's outcome, not our service.

Questions

What exactly do I get?

8 copy-paste prompts (some are multi-step sequences) with fill-in [brackets], the goal of each prompt, the model it suits best, tips and an example output. It arrives as a Markdown file (opens in any text editor, Notion, Google Docs or Word).

Which AI do I need?

Any of ChatGPT, Claude or Gemini. This pack suits Claude, then ChatGPT, then Gemini best. Free plans handle most prompts; very long pasted inputs work better on paid plans with longer context.

How long does it take?

About 45 minutes in one session, depending on how much context you paste in and how much you edit.

Will it work for my business?

The prompts are templates. They work because you fill in your own details, but results vary with your input and the model, so always review the output. If the pack is not useful to you, ask for a refund.

Can I get a refund?

Yes. Email us within 14 days of purchase for a full refund. No questions asked.

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Prompts for Business Community

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