promptsforbusiness
Pack AI prompt · ChatGPT · Claude · Gemini

"Why us" section from your real past work

Use this to write a credible "why us" section and short case-study blurbs from your real past projects. The prompt refuses to invent clients, numbers or testimonials, so everything you send is something you can back up.

Task: writing the why us section of a proposalBest in: ClaudeFormat: single promptPack: Proposal writer

What you'll fill in

  • [past projects] Notes on 2-4 real past projects: client type, problem, what you did, real results (only ones you can verify), and whether you have permission to name the client e.g. “Bakery chain, rebuilt store, launched in 5 weeks, client OK to name: no”
  • [client priorities] What this client cares about most e.g. “Hitting the holiday deadline; subscribers self-serving”
  • [your differentiators] What genuinely sets you apart (process, specialization, team, guarantees you actually offer) e.g. “We only build for food and beverage brands; fixed-fee pricing”

The prompt

The promptIn the Proposal writer pack

The full prompt is included in the pack.

Get the pack — $14

How to use it

  1. Open a new chat in Claude (the others work too).
  2. Paste the prompt and replace every [bracket] with your details.
  3. Review the output, check any facts, and edit to taste.

Why Claude: Claude reliably follows "do not invent" constraints and flags where your evidence is thin.

Tips

3 tips for this prompt come with the pack.

Example output

Why us You need a store that works before the holidays and subscriptions that run themselves. We only build for food and beverage brands, so we already know the subscription apps, shipping quirks and seasonal spikes your business deals with. And because we work on a fixed fee, the price you approve is the price you pay. Case studies

Preview of the example output. The full example comes with the pack.

Try a free prompt from the same pack

Proposal intake: clarifying questions and project brief (two-step)

Start every proposal here. The model reviews your notes, asks the questions a good proposal needs answered, then writes a one-page project brief that the rest of the pack builds on.

Step 1 — Find the gaps
You are a senior proposal strategist. I need to write a proposal for [client name]. My business: [your business].

Here are my discovery notes:
"""
[discovery notes]
"""

Before writing anything, review the notes and identify what a strong proposal needs that is missing or unclear. Ask me up to 10 questions, grouped under:
- Goals and success (what does the client want to be true after the project, and how will they judge it?)
- Scope (deliverables, what is explicitly out, dependencies on the client)
- Constraints (budget signals, deadline, decision date, approvers)
- Risks (anything that could derail the project or the sale)

For each question, give one line on why it matters for the proposal. Put the 3 most important questions first. If the notes already answer something clearly, do not ask about it. Then stop and wait for my answers.
Step 2 — Write the project brief
Here are my answers:
"""
(paste your answers here)
"""

Now write a one-page internal project brief that we will use as the source of truth for the rest of the proposal. Sections:
1. Client and context (3 sentences)
2. The problem in the client's words (quote the notes where possible)
3. Goals and how success will be measured (only measures the client mentioned or I confirmed)
4. Proposed approach (high level, 3-5 bullets)
5. Deliverables (bulleted)
6. Out of scope
7. Client responsibilities
8. Constraints: budget, timing, approvers
9. Open risks and assumptions

Mark anything you are assuming with [ASSUMPTION]. Do not invent numbers, dates or commitments. Keep it under 450 words.

FAQ

Does this prompt work in ChatGPT, Claude and Gemini?

Yes. It is plain-language and written to work in all three. Best fit: Claude. Claude reliably follows "do not invent" constraints and flags where your evidence is thin.

What do I need to fill in?

Replace each bracket with your own details: [past projects], [client priorities], [your differentiators]. The more specific your input, the more useful the result.

Is this prompt free?

It is part of the Proposal writer pack ($14, one-time), which includes 8 prompts. The $59 All-Access Bundle includes every pack.

Will I get the same result as the example?

No. The example was made for a fictional business to show the shape and quality of the output. Your result depends on your input and the model, so review and edit before you use it.

Do I need a paid AI plan?

Usually not. Free plans handle most prompts. Paid plans help when you paste in long documents or run a long multi-step sequence in one chat.

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