promptsforbusiness
Pack AI prompt · ChatGPT · Claude · Gemini

Proposal cover email and follow-up sequence (two-step)

Use this when your proposal is ready to send. You get a short cover email that makes the decision easy, plus a respectful three-email follow-up sequence for when the client goes quiet.

Task: writing a proposal cover email and follow-upsBest in: ChatGPTFormat: 2-step sequencePack: Proposal writer

What you'll fill in

  • [client contact] Who you are sending it to e.g. “Dana Ruiz at Ferro Coffee Roasters”
  • [proposal summary] The executive summary or key points: outcome, options, price, deadline e.g. “(paste executive summary)”
  • [decision date] When they said they would decide, or the date your quote or schedule expires e.g. “September 30”
  • [your name] Your name e.g. “Alex”

The prompt

2-step prompt sequenceIn the Proposal writer pack

The full prompt (2 steps) is included in the pack.

Get the pack — $14

Steps: Step 1 — Cover email → Step 2 — Follow-up sequence

How to use it

  1. Open a new chat in ChatGPT (the others work too).
  2. Paste step 1 and replace every [bracket] with your details.
  3. When it replies, paste the next step in the same chat.
  4. Review the output, check any facts, and edit to taste.

Why ChatGPT: ChatGPT writes natural, concise email copy and handles multiple tone variants well.

Tips

3 tips for this prompt come with the pack.

Example output

Cover email Subject options: "Ferro store proposal: 3 options" / "Your holiday-ready store plan" Hi Dana, Here's the proposal for getting subscribers managing their own orders and a mobile-ready store live before November. We recommend Option B: a full rebuild, 12 custom product templates and a week of launch support, for $12,800 fixed.

Preview of the example output. The full example comes with the pack.

Try a free prompt from the same pack

Proposal intake: clarifying questions and project brief (two-step)

Start every proposal here. The model reviews your notes, asks the questions a good proposal needs answered, then writes a one-page project brief that the rest of the pack builds on.

Step 1 — Find the gaps
You are a senior proposal strategist. I need to write a proposal for [client name]. My business: [your business].

Here are my discovery notes:
"""
[discovery notes]
"""

Before writing anything, review the notes and identify what a strong proposal needs that is missing or unclear. Ask me up to 10 questions, grouped under:
- Goals and success (what does the client want to be true after the project, and how will they judge it?)
- Scope (deliverables, what is explicitly out, dependencies on the client)
- Constraints (budget signals, deadline, decision date, approvers)
- Risks (anything that could derail the project or the sale)

For each question, give one line on why it matters for the proposal. Put the 3 most important questions first. If the notes already answer something clearly, do not ask about it. Then stop and wait for my answers.
Step 2 — Write the project brief
Here are my answers:
"""
(paste your answers here)
"""

Now write a one-page internal project brief that we will use as the source of truth for the rest of the proposal. Sections:
1. Client and context (3 sentences)
2. The problem in the client's words (quote the notes where possible)
3. Goals and how success will be measured (only measures the client mentioned or I confirmed)
4. Proposed approach (high level, 3-5 bullets)
5. Deliverables (bulleted)
6. Out of scope
7. Client responsibilities
8. Constraints: budget, timing, approvers
9. Open risks and assumptions

Mark anything you are assuming with [ASSUMPTION]. Do not invent numbers, dates or commitments. Keep it under 450 words.

FAQ

Does this prompt work in ChatGPT, Claude and Gemini?

Yes. It is plain-language and written to work in all three. Best fit: ChatGPT. ChatGPT writes natural, concise email copy and handles multiple tone variants well.

What do I need to fill in?

Replace each bracket with your own details: [client contact], [proposal summary], [decision date], [your name]. The more specific your input, the more useful the result.

Is this prompt free?

It is part of the Proposal writer pack ($14, one-time), which includes 8 prompts. The $59 All-Access Bundle includes every pack.

Will I get the same result as the example?

No. The example was made for a fictional business to show the shape and quality of the output. Your result depends on your input and the model, so review and edit before you use it.

Do I need a paid AI plan?

Usually not. Free plans handle most prompts. Paid plans help when you paste in long documents or run a long multi-step sequence in one chat.

More prompts in Proposal writer

FreeBest in Any

Proposal executive summary

Use this to write the most-read page of your proposal: a short executive summary that shows you understand the client's problem, states the outcome and gives the investment, so a busy decision-maker can say yes from one page.

In packBest in Claude

Scope of work with exclusions and assumptions

Use this to write the section that prevents scope creep: deliverables, what is explicitly excluded, client responsibilities, assumptions and how changes are handled, in plain language the client will actually read.

In packBest in ChatGPT

Three-option pricing section

Use this to present your price as three clear options (good, better, best) so the client chooses how to work with you rather than whether to. You set the prices. The model structures and explains them.