Cold email sequence that gets replies
Eight prompts that get you from "who do we even email?" to a 5-touch cold email sequence you can load into your outreach tool. You sharpen your ideal customer and offer, write subject lines, a first email and follow-ups, personalize openers from real research, and plan how to handle replies and test what works.
What's inside (8 prompts)
- 1. Define the buyer and offer before you write a word Free
Most cold email fails before it is written: the list is too broad or the offer too vague. This prompt pressure-tests who you are emailing and what you are offering, and gives you a one-paragraph brief for every other prompt in the pack. - 2. Write cold email subject lines that look human Free
Use after you have a campaign brief. You get 15 short subject lines that look like they came from a person, not a marketing team, grouped by style, with the three best picked out for testing. - 3. Write the first cold email, in three versions Free
Use to write the email that opens the sequence. You get three short versions with different angles, each under 120 words, plus a self-critique so you can choose with confidence. - 4. Write four follow-ups that add something each time 2 steps
Many replies come after the first email, but "just bumping this" adds nothing. This sequence writes four follow-ups, each with a new angle, plus timing, so the whole sequence feels like a helpful person rather than a robot. - 5. Turn prospect research into personal first lines
Use when you have a list of prospects and some notes on each (from their website, LinkedIn, or news). It turns your notes into one honest, specific opening line per prospect that connects to your offer. - 6. Tear down and rewrite a cold email
Use on any cold email before it goes out, or on one that is getting no replies. You get a blunt teardown from the recipient's point of view, a score, and a rewrite. - 7. Handle every kind of cold email reply
Replies are the point, but they come in many shapes: interested, "send info", "not now", "we have someone", "who are you?". This builds a reply playbook so you answer quickly and well. - 8. Plan a cold email A/B test and read the results 2 steps
Use before launch to design one clean test, then again after sending to read the results without fooling yourself. Helps you improve the sequence week by week.
Free samples from this pack
Define the buyer and offer before you write a word
Fill in: [what you sell] [best customers] [target guess] [proof you have]
You are a B2B outbound strategist. Your job is to make sure a cold email campaign targets a narrow, reachable group with an offer that is easy to say yes to. Be direct and challenge me where I am vague. What I sell: [what you sell] My best customers and why they bought: [best customers] Who I think I should email: [target guess] Proof I can honestly mention: [proof you have] Work through this: 1. Narrow the target. Propose the single most promising segment for a first campaign: industry, company size, role of the person to email, and a trigger event that makes them more likely to need me now (for example hiring, funding, a new location, a deadline). Explain why in 2-3 sentences, based on my best customers. 2. The pain in their words. List 3 problems this person likely has, phrased the way they would say it to a peer, not in marketing language. 3. The offer. Most first emails should ask for something small. Suggest 3 low-friction offers (for example a short audit, a checklist, a 15-minute call with a specific agenda) and recommend one. 4. Proof. Pick the one or two proof points from my list that matter most to this segment. Do not invent any. 5. Red flags. Tell me honestly if the segment looks too broad, too hard to reach, or if my offer is unclear. Finish with a "campaign brief" of max 80 words that I can paste into later prompts: segment, trigger, main pain, offer, proof.
Write cold email subject lines that look human
Fill in: [campaign brief] [first email summary]
You are a cold email specialist. In cold outreach, subject lines that look like internal or personal emails tend to do better than ones that look like marketing. They are short, lowercase or sentence case, and specific. Campaign brief: [campaign brief] What the first email says: [first email summary] Write 15 subject lines, grouped into 5 styles with 3 each: 1. Plain and specific (what the email is about, 2-4 words) 2. Trigger-based (reference the reason I'm emailing now, e.g. their hiring) 3. Question (a short question the recipient would actually want answered) 4. Name or company placeholder (use {first_name} or {company} as merge fields) 5. Peer-to-peer (sounds like a note from someone in their industry) Rules: - Max 6 words, ideally 2-4. - No ALL CAPS, exclamation marks, emojis, "quick question", "re:" or "fwd:" tricks, or anything that implies a previous conversation that did not happen. - Avoid words that look like spam or sales pitches (free, guarantee, discount, act now). - Every subject line must be honestly supported by the email body. Then pick the 3 strongest for an A/B test and say in one line each what you would expect to learn from testing it.
Write the first cold email, in three versions
Fill in: [campaign brief] [sender name and role] [voice]
You are an expert at writing cold emails that busy people actually reply to. A good cold email is short, about the recipient, specific, and asks for one small thing. Campaign brief: [campaign brief] Sender: [sender name and role] Voice: [voice] Write 3 versions of the first email, each with a different angle: A. Trigger-led: opens with the reason I'm reaching out now. B. Problem-led: opens with a problem they likely recognize, in their own words. C. Insight-led: opens with a short, useful observation about firms like theirs (no invented statistics; base it on the pains in the brief). Each email must: - Be 60-120 words, in 3-5 short paragraphs, readable on a phone. - Use {first_name} and {company} merge fields where natural, and include one [PERSONALIZE: ...] slot for a line I will write per prospect. - Make one clear, low-friction ask (the offer from the brief) as a question that is easy to answer. - Mention proof in one line maximum, only from the brief. - Have a simple sign-off with name and role. No signature blocks with links. - Avoid: "I hope this finds you well", "I wanted to reach out", "touch base", flattery, multiple links, attachments, and any claim of results I have not provided. After the three emails, critique each one in 2 bullets (strongest part, biggest risk) from the point of view of a skeptical, busy firm owner. Recommend one to send first and suggest a subject line for it.
Questions
What exactly do I get?
8 copy-paste prompts (some are multi-step sequences) with fill-in [brackets], the goal of each prompt, the model it suits best, tips and an example output. It arrives as a Markdown file (opens in any text editor, Notion, Google Docs or Word).
Which AI do I need?
Any of ChatGPT, Claude or Gemini. This pack suits Claude, then ChatGPT, then Gemini best. Free plans handle most prompts; very long pasted inputs work better on paid plans with longer context.
How long does it take?
About 60 minutes in one session, depending on how much context you paste in and how much you edit.
Will it work for my business?
The prompts are templates. They work because you fill in your own details, but results vary with your input and the model, so always review the output. If the pack is not useful to you, ask for a refund.
Can I get a refund?
Yes. Email us within 14 days of purchase for a full refund. No questions asked.
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