Use to write the email that opens the sequence. You get three short versions with different angles, each under 120 words, plus a self-critique so you can choose with confidence.
[campaign brief] The brief from prompt 1 e.g. “Segment: owners of 8-30 person architecture firms hiring now...”
[sender name and role] Who the email is from e.g. “Maya Chen, founder of Northwind Bookkeeping”
[voice] How you want to sound e.g. “Friendly, direct, no jargon”
Copy the prompt
The prompt
You are an expert at writing cold emails that busy people actually reply to. A good cold email is short, about the recipient, specific, and asks for one small thing.
Campaign brief:
[campaign brief]
Sender: [sender name and role]
Voice: [voice]
Write 3 versions of the first email, each with a different angle:
A. Trigger-led: opens with the reason I'm reaching out now.
B. Problem-led: opens with a problem they likely recognize, in their own words.
C. Insight-led: opens with a short, useful observation about firms like theirs (no invented statistics; base it on the pains in the brief).
Each email must:
- Be 60-120 words, in 3-5 short paragraphs, readable on a phone.
- Use {first_name} and {company} merge fields where natural, and include one [PERSONALIZE: ...] slot for a line I will write per prospect.
- Make one clear, low-friction ask (the offer from the brief) as a question that is easy to answer.
- Mention proof in one line maximum, only from the brief.
- Have a simple sign-off with name and role. No signature blocks with links.
- Avoid: "I hope this finds you well", "I wanted to reach out", "touch base", flattery, multiple links, attachments, and any claim of results I have not provided.
After the three emails, critique each one in 2 bullets (strongest part, biggest risk) from the point of view of a skeptical, busy firm owner. Recommend one to send first and suggest a subject line for it.
How to use it
Open a new chat in Claude (the others work too).
Paste the prompt and replace every [bracket] with your details.
Review the output, check any facts, and edit to taste.
Why Claude: Claude is good at the plain, low-pressure tone that suits cold email; with ChatGPT, add "no hype" if drafts feel salesy.
Tips
Read the email on your phone before you send it. If it needs scrolling, cut it.
The [PERSONALIZE] line matters most. One honest, specific sentence about them beats a paragraph about you.
Send plain text from a real mailbox, and warm up new domains before sending at volume.
Example output
Version A - Trigger-led
Hi {first_name},
Saw {company} is hiring a project manager. Congrats. [PERSONALIZE: one line about a recent project of theirs]
Growth like that is usually when bookkeeping starts to slip: more payroll, more invoices, and the bank wants cleaner numbers.
I run Northwind Bookkeeping. We do monthly books for architecture firms and I'm a QuickBooks ProAdvisor.
Would a free 20-minute books health check be useful? You'd get a one-page summary of what's in good shape and what isn't.
Maya Chen
Founder, Northwind Bookkeeping
Version B - Problem-led
Hi {first_name},
A lot of firm owners I talk to do the books on Sunday nights and still aren't sure which projects actually make money.
...
Critique
A: + Clear, timely reason to write. - "Congrats" can feel formulaic; the personal line has to be real.
B: + Pain feels familiar. - Assumes they do their own books, which may not be true.
C: + Most interesting. - Slightly longer; insight needs to land in line one.
Recommendation: send A first. Subject: "saw the project manager role".
FAQ
Does this prompt work in ChatGPT, Claude and Gemini?
Yes. It is plain-language and written to work in all three. Best fit: Claude. Claude is good at the plain, low-pressure tone that suits cold email; with ChatGPT, add "no hype" if drafts feel salesy.
What do I need to fill in?
Replace each bracket with your own details: [campaign brief], [sender name and role], [voice]. The more specific your input, the more useful the result.
Is this prompt free?
Yes. Copy it above and use it as often as you like. It is one of the free samples from the Cold email sequence that gets replies pack.
Will I get the same result as the example?
No. The example was made for a fictional business to show the shape and quality of the output. Your result depends on your input and the model, so review and edit before you use it.
Do I need a paid AI plan?
Usually not. Free plans handle most prompts. Paid plans help when you paste in long documents or run a long multi-step sequence in one chat.
More prompts in Cold email sequence that gets replies
Most cold email fails before it is written: the list is too broad or the offer too vague. This prompt pressure-tests who you are emailing and what you are offering, and gives you a one-paragraph brief for every other prompt in the pack.
Use after you have a campaign brief. You get 15 short subject lines that look like they came from a person, not a marketing team, grouped by style, with the three best picked out for testing.
Many replies come after the first email, but "just bumping this" adds nothing. This sequence writes four follow-ups, each with a new angle, plus timing, so the whole sequence feels like a helpful person rather than a robot.
Use when you have a list of prospects and some notes on each (from their website, LinkedIn, or news). It turns your notes into one honest, specific opening line per prospect that connects to your offer.