Free AI prompt · ChatGPT · Claude · Gemini

Write the first cold email, in three versions

Use to write the email that opens the sequence. You get three short versions with different angles, each under 120 words, plus a self-critique so you can choose with confidence.

Task: writing a first-touch cold emailBest in: ClaudeFormat: single promptPack: Cold email sequence that gets replies

What you'll fill in

  • [campaign brief] The brief from prompt 1 e.g. “Segment: owners of 8-30 person architecture firms hiring now...”
  • [sender name and role] Who the email is from e.g. “Maya Chen, founder of Northwind Bookkeeping”
  • [voice] How you want to sound e.g. “Friendly, direct, no jargon”

Copy the prompt

The prompt
You are an expert at writing cold emails that busy people actually reply to. A good cold email is short, about the recipient, specific, and asks for one small thing.

Campaign brief:
[campaign brief]

Sender: [sender name and role]
Voice: [voice]

Write 3 versions of the first email, each with a different angle:
A. Trigger-led: opens with the reason I'm reaching out now.
B. Problem-led: opens with a problem they likely recognize, in their own words.
C. Insight-led: opens with a short, useful observation about firms like theirs (no invented statistics; base it on the pains in the brief).

Each email must:
- Be 60-120 words, in 3-5 short paragraphs, readable on a phone.
- Use {first_name} and {company} merge fields where natural, and include one [PERSONALIZE: ...] slot for a line I will write per prospect.
- Make one clear, low-friction ask (the offer from the brief) as a question that is easy to answer.
- Mention proof in one line maximum, only from the brief.
- Have a simple sign-off with name and role. No signature blocks with links.
- Avoid: "I hope this finds you well", "I wanted to reach out", "touch base", flattery, multiple links, attachments, and any claim of results I have not provided.

After the three emails, critique each one in 2 bullets (strongest part, biggest risk) from the point of view of a skeptical, busy firm owner. Recommend one to send first and suggest a subject line for it.

How to use it

  1. Open a new chat in Claude (the others work too).
  2. Paste the prompt and replace every [bracket] with your details.
  3. Review the output, check any facts, and edit to taste.

Why Claude: Claude is good at the plain, low-pressure tone that suits cold email; with ChatGPT, add "no hype" if drafts feel salesy.

Tips

  • Read the email on your phone before you send it. If it needs scrolling, cut it.
  • The [PERSONALIZE] line matters most. One honest, specific sentence about them beats a paragraph about you.
  • Send plain text from a real mailbox, and warm up new domains before sending at volume.

Example output

Version A - Trigger-led Hi {first_name}, Saw {company} is hiring a project manager. Congrats. [PERSONALIZE: one line about a recent project of theirs] Growth like that is usually when bookkeeping starts to slip: more payroll, more invoices, and the bank wants cleaner numbers. I run Northwind Bookkeeping. We do monthly books for architecture firms and I'm a QuickBooks ProAdvisor. Would a free 20-minute books health check be useful? You'd get a one-page summary of what's in good shape and what isn't. Maya Chen Founder, Northwind Bookkeeping Version B - Problem-led Hi {first_name}, A lot of firm owners I talk to do the books on Sunday nights and still aren't sure which projects actually make money. ... Critique A: + Clear, timely reason to write. - "Congrats" can feel formulaic; the personal line has to be real. B: + Pain feels familiar. - Assumes they do their own books, which may not be true. C: + Most interesting. - Slightly longer; insight needs to land in line one. Recommendation: send A first. Subject: "saw the project manager role".

FAQ

Does this prompt work in ChatGPT, Claude and Gemini?

Yes. It is plain-language and written to work in all three. Best fit: Claude. Claude is good at the plain, low-pressure tone that suits cold email; with ChatGPT, add "no hype" if drafts feel salesy.

What do I need to fill in?

Replace each bracket with your own details: [campaign brief], [sender name and role], [voice]. The more specific your input, the more useful the result.

Is this prompt free?

Yes. Copy it above and use it as often as you like. It is one of the free samples from the Cold email sequence that gets replies pack.

Will I get the same result as the example?

No. The example was made for a fictional business to show the shape and quality of the output. Your result depends on your input and the model, so review and edit before you use it.

Do I need a paid AI plan?

Usually not. Free plans handle most prompts. Paid plans help when you paste in long documents or run a long multi-step sequence in one chat.

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