Use before launch to design one clean test, then again after sending to read the results without fooling yourself. Helps you improve the sequence week by week.
Steps: Step 1 — Design the test → Step 2 — Read the results
How to use it
Open a new chat in ChatGPT (the others work too).
Paste step 1 and replace every [bracket] with your details.
When it replies, paste the next step in the same chat.
Review the output, check any facts, and edit to taste.
Why ChatGPT: ChatGPT is handy for the basic calculations and pasted tables; with any model, double-check the arithmetic.
Tips
3 tips for this prompt come with the pack.
Example output
Step 1 - Test design
Hypothesis: referencing a firm's recent job post in the first line will get more positive replies than opening with a general pain point.
Single variable: the first paragraph only. Subject line, offer, length and sign-off stay identical.
Main metric: positive reply rate (replies that show interest or ask a question).
Preview of the example output. The full example comes with the pack.
Most cold email fails before it is written: the list is too broad or the offer too vague. This prompt pressure-tests who you are emailing and what you are offering, and gives you a one-paragraph brief for every other prompt in the pack.
The prompt
You are a B2B outbound strategist. Your job is to make sure a cold email campaign targets a narrow, reachable group with an offer that is easy to say yes to. Be direct and challenge me where I am vague.
What I sell: [what you sell]
My best customers and why they bought: [best customers]
Who I think I should email: [target guess]
Proof I can honestly mention: [proof you have]
Work through this:
1. Narrow the target. Propose the single most promising segment for a first campaign: industry, company size, role of the person to email, and a trigger event that makes them more likely to need me now (for example hiring, funding, a new location, a deadline). Explain why in 2-3 sentences, based on my best customers.
2. The pain in their words. List 3 problems this person likely has, phrased the way they would say it to a peer, not in marketing language.
3. The offer. Most first emails should ask for something small. Suggest 3 low-friction offers (for example a short audit, a checklist, a 15-minute call with a specific agenda) and recommend one.
4. Proof. Pick the one or two proof points from my list that matter most to this segment. Do not invent any.
5. Red flags. Tell me honestly if the segment looks too broad, too hard to reach, or if my offer is unclear.
Finish with a "campaign brief" of max 80 words that I can paste into later prompts: segment, trigger, main pain, offer, proof.
FAQ
Does this prompt work in ChatGPT, Claude and Gemini?
Yes. It is plain-language and written to work in all three. Best fit: ChatGPT. ChatGPT is handy for the basic calculations and pasted tables; with any model, double-check the arithmetic.
What do I need to fill in?
Replace each bracket with your own details: [campaign brief], [list size], [test idea], [results table]. The more specific your input, the more useful the result.
Is this prompt free?
It is part of the Cold email sequence that gets replies pack ($14, one-time), which includes 8 prompts. The $59 All-Access Bundle includes every pack.
Will I get the same result as the example?
No. The example was made for a fictional business to show the shape and quality of the output. Your result depends on your input and the model, so review and edit before you use it.
Do I need a paid AI plan?
Usually not. Free plans handle most prompts. Paid plans help when you paste in long documents or run a long multi-step sequence in one chat.
More prompts in Cold email sequence that gets replies
Most cold email fails before it is written: the list is too broad or the offer too vague. This prompt pressure-tests who you are emailing and what you are offering, and gives you a one-paragraph brief for every other prompt in the pack.
Use after you have a campaign brief. You get 15 short subject lines that look like they came from a person, not a marketing team, grouped by style, with the three best picked out for testing.
Use to write the email that opens the sequence. You get three short versions with different angles, each under 120 words, plus a self-critique so you can choose with confidence.
Many replies come after the first email, but "just bumping this" adds nothing. This sequence writes four follow-ups, each with a new angle, plus timing, so the whole sequence feels like a helpful person rather than a robot.