Use on any cold email before it goes out, or on one that is getting no replies. You get a blunt teardown from the recipient's point of view, a score, and a rewrite.
The full prompt is included in the pack.
Get the pack — $14Why Claude: Claude gives candid, specific feedback when asked to role-play a skeptical recipient; any model works with this structure.
3 tips for this prompt come with the pack.
Preview of the example output. The full example comes with the pack.
Most cold email fails before it is written: the list is too broad or the offer too vague. This prompt pressure-tests who you are emailing and what you are offering, and gives you a one-paragraph brief for every other prompt in the pack.
You are a B2B outbound strategist. Your job is to make sure a cold email campaign targets a narrow, reachable group with an offer that is easy to say yes to. Be direct and challenge me where I am vague. What I sell: [what you sell] My best customers and why they bought: [best customers] Who I think I should email: [target guess] Proof I can honestly mention: [proof you have] Work through this: 1. Narrow the target. Propose the single most promising segment for a first campaign: industry, company size, role of the person to email, and a trigger event that makes them more likely to need me now (for example hiring, funding, a new location, a deadline). Explain why in 2-3 sentences, based on my best customers. 2. The pain in their words. List 3 problems this person likely has, phrased the way they would say it to a peer, not in marketing language. 3. The offer. Most first emails should ask for something small. Suggest 3 low-friction offers (for example a short audit, a checklist, a 15-minute call with a specific agenda) and recommend one. 4. Proof. Pick the one or two proof points from my list that matter most to this segment. Do not invent any. 5. Red flags. Tell me honestly if the segment looks too broad, too hard to reach, or if my offer is unclear. Finish with a "campaign brief" of max 80 words that I can paste into later prompts: segment, trigger, main pain, offer, proof.
Yes. It is plain-language and written to work in all three. Best fit: Claude. Claude gives candid, specific feedback when asked to role-play a skeptical recipient; any model works with this structure.
Replace each bracket with your own details: [cold email], [recipient description], [current results]. The more specific your input, the more useful the result.
It is part of the Cold email sequence that gets replies pack ($14, one-time), which includes 8 prompts. The $59 All-Access Bundle includes every pack.
No. The example was made for a fictional business to show the shape and quality of the output. Your result depends on your input and the model, so review and edit before you use it.
Usually not. Free plans handle most prompts. Paid plans help when you paste in long documents or run a long multi-step sequence in one chat.
Most cold email fails before it is written: the list is too broad or the offer too vague. This prompt pressure-tests who you are emailing and what you are offering, and gives you a one-paragraph brief for every other prompt in the pack.
Use after you have a campaign brief. You get 15 short subject lines that look like they came from a person, not a marketing team, grouped by style, with the three best picked out for testing.
Use to write the email that opens the sequence. You get three short versions with different angles, each under 120 words, plus a self-critique so you can choose with confidence.
Many replies come after the first email, but "just bumping this" adds nothing. This sequence writes four follow-ups, each with a new angle, plus timing, so the whole sequence feels like a helpful person rather than a robot.