promptsforbusiness
Free AI prompt · ChatGPT · Claude · Gemini

Search intent analysis from the results page

Paste the top search results for your keyword and get a clear read on what searchers actually want, what format wins, and what the current pages miss.

Task: analyzing search intent for a blog keywordBest in: ClaudeFormat: single promptPack: SEO blog brief + outline

What you'll fill in

  • [target keyword] The main keyword or question you want to rank for e.g. “how to price bookkeeping services”
  • [serp results] The top 5-10 organic results: paste each title, URL, and meta description (and headings if you can). Copy them from a search in a private window. e.g. “1. How to Price Bookkeeping Services (2025 Guide) — example.com/... — Learn hourly vs fixed...”
  • [business context] Who you are and who you serve, in one or two sentences e.g. “Northwind Bookkeeping, a small firm that sells software and training to solo bookkeepers”

Copy the prompt

The prompt
You are an experienced SEO content strategist. I want to write a blog post targeting the keyword "[target keyword]".

Important: you cannot see live search results or search volumes, so work only from the results I paste below. If something would require data you do not have, say so instead of guessing.

About my business: [business context]

Current top results (copied from a search):
[serp results]

Analyze and give me:
1. Dominant search intent (informational, commercial, transactional, navigational, or mixed) with a one-paragraph explanation of what the searcher is really trying to get done.
2. The winning content format (e.g. step-by-step guide, listicle, comparison, template, calculator) and typical depth, based on these results.
3. Topics and subtopics that almost every top result covers. These are the "table stakes" my post must include.
4. Gaps: questions, angles, examples, or audiences the current results handle poorly or skip.
5. Whether my business is a natural fit for this keyword, and how to connect the topic to what we offer without making the post a sales page.
6. A one-sentence recommendation: write it, adjust the keyword, or skip it, and why.

Be specific and skeptical. Do not pad.

How to use it

  1. Open a new chat in Claude (the others work too).
  2. Paste the prompt and replace every [bracket] with your details.
  3. Review the output, check any facts, and edit to taste.

Why Claude: Claude handles long pasted search results well and is good at spotting gaps rather than summarizing.

Tips

  • Search in a private or incognito window so your own history does not skew the results you paste.
  • Include "People also ask" questions from the results page in your paste. They make the gap analysis much better.
  • If you use Gemini or ChatGPT with browsing turned on, you can ask it to look at the results itself, but still check that what it reports matches what you see.

Example output

1. INTENT: Mostly informational with a commercial edge. Searchers are bookkeepers (often new or solo) trying to decide what to charge. They want a method and real-feeling numbers they can adapt, not a theory lesson. 2. FORMAT: Long-form guide (roughly 1,500-2,500 words) with pricing models compared, sample price ranges, and at least one worked example. Two results include downloadable rate sheets. 3. TABLE STAKES - Hourly vs. fixed monthly vs. value-based pricing - Factors that affect price (transaction volume, number of accounts, payroll, cleanup work) - How to raise prices with existing clients - Packaging services into tiers 4. GAPS - None of the top results show a full worked example from intake call to final quote. - Cleanup/catch-up work pricing is mentioned but never explained. - Little guidance for bookkeepers moving from hourly to fixed fees mid-relationship. - No one addresses how to handle scope creep in a fixed-fee package. 5. FIT: Strong. Northwind serves solo bookkeepers, and a pricing worksheet or template links naturally to your training. Keep the product mention to one helpful callout and the conclusion. 6. RECOMMENDATION: Write it, built around a step-by-step worked example and a section on pricing cleanup work. That's where you can be meaningfully better than what ranks today.

FAQ

Does this prompt work in ChatGPT, Claude and Gemini?

Yes. It is plain-language and written to work in all three. Best fit: Claude. Claude handles long pasted search results well and is good at spotting gaps rather than summarizing.

What do I need to fill in?

Replace each bracket with your own details: [target keyword], [serp results], [business context]. The more specific your input, the more useful the result.

Is this prompt free?

Yes. Copy it above and use it as often as you like. It is one of the free samples from the SEO blog brief + outline pack.

Will I get the same result as the example?

No. The example was made for a fictional business to show the shape and quality of the output. Your result depends on your input and the model, so review and edit before you use it.

Do I need a paid AI plan?

Usually not. Free plans handle most prompts. Paid plans help when you paste in long documents or run a long multi-step sequence in one chat.

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Full blog outline with H2s and H3s

Turns the intent analysis into a detailed, logically ordered outline with headings, what each section must cover, and where examples belong.

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