SEO blog brief + outline

You are an experienced SEO content strategist. I want to write a blog post targeting the keyword "[target keyword]".

Important: you cannot see live search results or search volumes, so work only from the results I paste below. If something would require data you do not have, say so instead of guessing.

About my business: [business context]

Current top results (copied from a search):
[serp results]

Analyze and give me:
1. Dominant search intent (informational, commercial, transactional, navigational, or mixed) with a one-paragraph explanation of what the searcher is really trying to get done.
2. The winning content format (e.g. step-by-step guide, listicle, comparison, template, calculator) and typical depth, based on these results.
3. Topics and subtopics that almost every top result covers. These are the "table stakes" my post must include.
4. Gaps: questions, angles, examples, or audiences the current results handle poorly or skip.
5. Whether my business is a natural fit for this keyword, and how to connect the topic to what we offer without making the post a sales page.
6. A one-sentence recommendation: write it, adjust the keyword, or skip it, and why.

Be specific and skeptical. Do not pad.

Using the search intent analysis above, create a detailed outline for the blog post.

Target reader: [target reader]
Target length: [target length]
What we can add that others cannot: [unique expertise]

Requirements:
- Start with a working H1 and a 2-3 sentence intro plan that states the reader's problem and promises a specific outcome. Get to the point fast; no "In today's world" openings.
- Use H2s for main sections and H3s for subsections. Order them the way the reader would naturally need the information.
- Cover every table-stakes topic from the analysis, but in fewer words where competitors are already strong.
- Build at least two sections around the gaps we identified, and mark them [DIFFERENTIATOR].
- Under each heading, write 2-4 bullet notes: what the section must explain, the example or evidence to include, and any visual (table, checklist, screenshot) that would help.
- Mark exactly where our unique expertise should appear, labeled [OUR EXPERIENCE]. Do not invent stories or numbers for it; leave a clear placeholder for the writer.
- Include suggested word counts per H2 that add up to roughly the target length.
- End with a conclusion section plan and one natural, non-pushy call to action that fits the reader's next step.