promptsforbusiness
Pack AI prompt · ChatGPT · Claude · Gemini

One-page persona profile (evidence labeled)

Assemble your research into a clean, one-page persona your team will actually use, with each line labeled as evidence, inference or assumption, then stress-test it.

Task: writing a one-page customer persona profileBest in: ClaudeFormat: 2-step sequencePack: Customer persona builder

What you'll fill in

  • [business description] What you sell and to whom e.g. “Northwind Bookkeeping: monthly bookkeeping for Shopify stores”
  • [research outputs] Everything you have: review analysis, interview synthesis, ticket insights, JTBD map, journey map e.g. “REVIEWS: ... INTERVIEWS: ... JTBD: ... JOURNEY: ...”
  • [persona segment] Which segment this persona represents e.g. “Reactive fixers”

The prompt

2-step prompt sequenceIn the Customer persona builder pack

The full prompt (2 steps) is included in the pack.

Get the pack — $14

Steps: Step 1 — Draft the profile → Step 2 — Stress test

How to use it

  1. Open a new chat in Claude (the others work too).
  2. Paste step 1 and replace every [bracket] with your details.
  3. When it replies, paste the next step in the same chat.
  4. Review the output, check any facts, and edit to taste.

Why Claude: Claude keeps evidence labels consistent across a long document; Gemini is a good alternative.

Tips

3 tips for this prompt come with the pack.

Example output

The Tax-Season Fixer Snapshot: Runs a Shopify store doing roughly 200-800 orders a month and has kept the books in spreadsheets. (evidence) A painful tax season pushed them to finally get help. (evidence) Trigger moments: accountant's list of questions in March/April (evidence); discovering a discrepancy (evidence); deciding to raise prices without knowing margin (inference).

Preview of the example output. The full example comes with the pack.

Try a free prompt from the same pack

Persona signals from customer reviews

Paste reviews (yours or a competitor's) and extract who is buying, what triggered the purchase, what they value and what disappointed them, with every insight tied to a quote.

The prompt
You are a customer research analyst. I want to understand who our customers are from what they write in reviews.

Business: [business description]

Reviews:
[reviews]

Evidence rule: ground every claim in the data I pasted. Label each insight as one of: (evidence) when it is directly supported, with a short quote or reference; (inference) when it is a reasonable reading of the data; (assumption) when the data does not cover it. Never invent quotes, demographics, percentages or customer names. If the data is too thin to support a conclusion, say so.

Analyze the reviews and give me:
1. Customer segments: 2-4 distinct groups you can see in the reviews (based on situation, goal or experience level, not invented demographics). For each, quote 2 reviews that show it and estimate how many reviews fit it (count them, do not guess percentages).
2. Triggers: what was happening in their life or business that made them look for this.
3. Desired outcomes: what "success" looks like in their words. Quote phrases verbatim.
4. Delighters: what exceeded expectations.
5. Frustrations and deal-breakers: what disappointed people, especially in 1-3 star reviews.
6. Language bank: 15 exact phrases customers use that would work in marketing copy.
7. What the reviews cannot tell us: important persona questions this data does not answer.

Keep it skimmable. Do not write a polished persona yet; this is raw material.

FAQ

Does this prompt work in ChatGPT, Claude and Gemini?

Yes. It is plain-language and written to work in all three. Best fit: Claude. Claude keeps evidence labels consistent across a long document; Gemini is a good alternative.

What do I need to fill in?

Replace each bracket with your own details: [business description], [research outputs], [persona segment]. The more specific your input, the more useful the result.

Is this prompt free?

It is part of the Customer persona builder pack ($14, one-time), which includes 8 prompts. The $59 All-Access Bundle includes every pack.

Will I get the same result as the example?

No. The example was made for a fictional business to show the shape and quality of the output. Your result depends on your input and the model, so review and edit before you use it.

Do I need a paid AI plan?

Usually not. Free plans handle most prompts. Paid plans help when you paste in long documents or run a long multi-step sequence in one chat.

More prompts in Customer persona builder

FreeBest in Claude

Persona signals from customer reviews

Paste reviews (yours or a competitor's) and extract who is buying, what triggered the purchase, what they value and what disappointed them, with every insight tied to a quote.

Free2 stepsBest in Claude

Synthesize customer interviews into persona insights

Turn messy interview transcripts or call notes into a structured synthesis: patterns across customers, notable differences, and the quotes that matter, ready to build personas from.

In packBest in Gemini

Pain points and needs from support tickets

Mine support tickets, chat logs or inbound emails for recurring problems, confusion and unmet needs that should shape your persona and your marketing.

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Jobs-to-be-done map for your persona

Map the functional, emotional and social jobs your customer is "hiring" you to do, including what they would use instead, so your persona explains why people buy, not just who they are.