promptsforbusiness
Pack AI prompt · ChatGPT · Claude · Gemini

Jobs-to-be-done map for your persona

Map the functional, emotional and social jobs your customer is "hiring" you to do, including what they would use instead, so your persona explains why people buy, not just who they are.

Task: mapping customer jobs to be doneBest in: ChatGPTFormat: single promptPack: Customer persona builder

What you'll fill in

  • [business description] What you sell and to whom e.g. “Lumen Yoga Studio: drop-in classes and memberships”
  • [research notes] Your synthesis from reviews, interviews or tickets (or raw notes) e.g. “Segments: nervous beginners, stressed professionals... Triggers: back pain, moving...”

The prompt

The promptIn the Customer persona builder pack

The full prompt is included in the pack.

Get the pack — $14

How to use it

  1. Open a new chat in ChatGPT (the others work too).
  2. Paste the prompt and replace every [bracket] with your details.
  3. Review the output, check any facts, and edit to taste.

Why ChatGPT: ChatGPT structures frameworks quickly; Claude is a good choice if your research notes are long.

Tips

2 tips for this prompt come with the pack.

Example output

Core job (best supported): "When my body feels stiff and my week feels relentless, I want an hour where someone else guides me, so I can feel looser and calmer without having to plan it myself." (evidence: reviews about desk work and "an hour that's just mine") Functional jobs: - Reduce back and neck stiffness (evidence) - Fit exercise into a fixed weekly slot (evidence) - Learn poses safely as a beginner (evidence)

Preview of the example output. The full example comes with the pack.

Try a free prompt from the same pack

Persona signals from customer reviews

Paste reviews (yours or a competitor's) and extract who is buying, what triggered the purchase, what they value and what disappointed them, with every insight tied to a quote.

The prompt
You are a customer research analyst. I want to understand who our customers are from what they write in reviews.

Business: [business description]

Reviews:
[reviews]

Evidence rule: ground every claim in the data I pasted. Label each insight as one of: (evidence) when it is directly supported, with a short quote or reference; (inference) when it is a reasonable reading of the data; (assumption) when the data does not cover it. Never invent quotes, demographics, percentages or customer names. If the data is too thin to support a conclusion, say so.

Analyze the reviews and give me:
1. Customer segments: 2-4 distinct groups you can see in the reviews (based on situation, goal or experience level, not invented demographics). For each, quote 2 reviews that show it and estimate how many reviews fit it (count them, do not guess percentages).
2. Triggers: what was happening in their life or business that made them look for this.
3. Desired outcomes: what "success" looks like in their words. Quote phrases verbatim.
4. Delighters: what exceeded expectations.
5. Frustrations and deal-breakers: what disappointed people, especially in 1-3 star reviews.
6. Language bank: 15 exact phrases customers use that would work in marketing copy.
7. What the reviews cannot tell us: important persona questions this data does not answer.

Keep it skimmable. Do not write a polished persona yet; this is raw material.

FAQ

Does this prompt work in ChatGPT, Claude and Gemini?

Yes. It is plain-language and written to work in all three. Best fit: ChatGPT. ChatGPT structures frameworks quickly; Claude is a good choice if your research notes are long.

What do I need to fill in?

Replace each bracket with your own details: [business description], [research notes]. The more specific your input, the more useful the result.

Is this prompt free?

It is part of the Customer persona builder pack ($14, one-time), which includes 8 prompts. The $59 All-Access Bundle includes every pack.

Will I get the same result as the example?

No. The example was made for a fictional business to show the shape and quality of the output. Your result depends on your input and the model, so review and edit before you use it.

Do I need a paid AI plan?

Usually not. Free plans handle most prompts. Paid plans help when you paste in long documents or run a long multi-step sequence in one chat.

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