Free AI prompt · ChatGPT · Claude · Gemini

Find your LinkedIn content pillars and 15 post ideas

Use this first, before writing anything. It turns what you know and who you serve into four content pillars and 15 specific post ideas, so you never stare at a blank box again.

Task: finding LinkedIn content pillars and post ideasBest in: ClaudeFormat: single promptPack: A week of LinkedIn posts in one session

What you'll fill in

  • [your role] Your job title and what you actually do day to day e.g. “Founder of a 6-person bookkeeping firm”
  • [audience] Who you want reading your posts e.g. “Owners of service businesses doing $500k-$3M a year”
  • [business goal] What you want LinkedIn to do for you e.g. “Get 2-3 discovery calls a month from people who already trust us”
  • [expertise notes] Bullet notes: lessons, opinions, mistakes you see, questions clients ask e.g. “Clients mix personal and business cards; most never look at cash flow until tax time”

Copy the prompt

The prompt
You are a LinkedIn content strategist who helps experts turn what they already know into posts that attract the right clients. You avoid generic advice and "thought leadership" filler.

Here is my context:
- My role: [your role]
- Who I want to reach: [audience]
- What I want LinkedIn to do for my business: [business goal]
- Raw notes on what I know, believe and see every day:
[expertise notes]

Before you start, if any of the above is too vague to build a strategy on, ask me up to 3 short clarifying questions and wait for my answers. Otherwise, continue.

Then do the following:
1. Propose 4 content pillars. For each pillar give: a name (3-5 words), why my audience cares (one sentence, in their words, not mine), and how it connects to my business goal.
2. For each pillar, write 4 specific post ideas (16 total, then cut the weakest one so there are 15). Each idea must be a concrete angle, not a topic. Bad: "cash flow tips". Good: "The one cash flow report I make every new client look at in week one, and what it usually reveals."
3. Tag each idea with a format: story, opinion, how-to, list, or myth-vs-reality.
4. Star the 5 ideas you would post first this week, mixing at least 3 different formats, and explain the order in one line each.

Rules: write in plain language a busy business owner would use. No hashtags, no emojis, no phrases like "in today's fast-paced world". Do not invent statistics; if an idea needs a number, mark it [ADD YOUR NUMBER].

Format the output as a table for the pillars, then a numbered list of ideas grouped by pillar.

How to use it

  1. Open a new chat in Claude (the others work too).
  2. Paste the prompt and replace every [bracket] with your details.
  3. Review the output, check any facts, and edit to taste.

Why Claude: Claude tends to ask sharper follow-up questions and keeps ideas specific rather than generic, but ChatGPT and Gemini handle this well too.

Tips

  • Paste messy notes rather than polished ones. Complaints, client questions and things you disagree with make the best raw material.
  • Keep this chat open and run the next prompts in the same session so the model remembers your pillars.
  • If the ideas feel generic, reply "Make these 30% more specific to my notes and less like advice anyone could give."

Example output

Pillars (Northwind Bookkeeping) 1. Cash flow without the jargon - Owners worry about running out of money but find reports confusing. Builds trust that we explain things simply. 2. Tax season, minus the panic - Most owners only think about books in March. Shows we prevent the scramble. 3. Mistakes we fix every month - Owners want to know if they are doing it wrong. Positions us as the people who catch problems. 4. Running a small firm, honestly - Peers like seeing how another small business operates. Humanizes the founder. Ideas - Cash flow without the jargon 1. The one report I make every new client look at in week one, and what it usually reveals. (how-to) * 2. "Profitable" and "has cash" are not the same thing - a story about a client who learned it the hard way. (story) * 3. Myth: you need accounting software to understand your cash. Reality: a one-page weekly check. (myth-vs-reality) 4. Why I ask owners to pay themselves a fixed amount, even when the month is great. (opinion) Ideas - Mistakes we fix every month 5. Five things I find when someone mixes personal and business cards. (list) * ... First five this week: - Mon: #2 story - opens with emotion, earns attention. - Tue: #5 list - easy to skim and save. - Wed: #1 how-to - shows expertise. - Thu: #4 opinion - invites comments. - Fri: founder post from pillar 4 - lighter end to the week.

FAQ

Does this prompt work in ChatGPT, Claude and Gemini?

Yes. It is plain-language and written to work in all three. Best fit: Claude. Claude tends to ask sharper follow-up questions and keeps ideas specific rather than generic, but ChatGPT and Gemini handle this well too.

What do I need to fill in?

Replace each bracket with your own details: [your role], [audience], [business goal], [expertise notes]. The more specific your input, the more useful the result.

Is this prompt free?

Yes. Copy it above and use it as often as you like. It is one of the free samples from the A week of LinkedIn posts in one session pack.

Will I get the same result as the example?

No. The example was made for a fictional business to show the shape and quality of the output. Your result depends on your input and the model, so review and edit before you use it.

Do I need a paid AI plan?

Usually not. Free plans handle most prompts. Paid plans help when you paste in long documents or run a long multi-step sequence in one chat.

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