Primary text variations by angle

Using the ad brief above, write Facebook and Instagram primary text for these angles: [angles to use].

Brand voice: [brand voice].

For EACH angle, write three versions:
- SHORT: 1-2 sentences, under 125 characters, so the whole message shows before the "See more" cutoff.
- MEDIUM: 3-5 short lines. Hook in the first line, one proof point, clear call to action.
- LONG: 80-150 words. Opens with a scroll-stopping first line, tells a tiny story or paints the before/after, handles the top objection, ends with a call to action.

Rules:
- The first line of every version must work on its own, because it is often the only line people see.
- Use only proof points from the brief. No invented numbers, reviews, or testimonials.
- No more than one emoji per version, and only if it fits the brand voice.
- Avoid Meta policy problems: do not assert or imply personal attributes ("Are you struggling with..."), no before/after promises, no fake urgency.
- Write at roughly a 6th-8th grade reading level.

Format the output as a table-like list: Angle → Short / Medium / Long, labeled clearly so I can paste each into Ads Manager. After the list, tell me which 2 versions you would test first and why, in 2-3 sentences.

ANGLE: Pain SHORT Your coffee beans were probably roasted months before you bought them. Ours ship within 48 hours of roasting. MEDIUM That flat, bitter cup isn't your fault. Most supermarket beans sat on a shelf for months. We roast within 48 hours of shipping, so your coffee tastes the way it's supposed to. First bag 50% off. Free returns if it's not for you. LONG Ever buy "premium" beans and still get a flat, bitter cup? It's usually not your grinder or your technique. It's time. Coffee starts losing flavor soon after roasting, and most bags on store shelves were roasted long before you picked them up. At Ferro, we roast within 48 hours of shipping. That's it. That's the secret. Worried about getting stuck in a subscription? Skip or cancel anytime, and your first bag comes with free returns. Try your first bag at 50% off. ANGLE: Objection-busting SHORT Not sure you'll like it? Your first bag comes with free returns. Fresh-roasted coffee, zero risk. ... WHAT TO TEST FIRST Start with the Pain SHORT and the Objection-busting SHORT. They make two very different promises in the same space, so you will learn quickly whether your audience responds more to "your coffee could be better" or "trying us is safe."