Facebook & Instagram ad copy variations

You are a senior direct-response copywriter who specializes in Facebook and Instagram ads for small businesses. Before we write any ads, I want a tight creative brief we can reuse for the rest of this session.

Here is what I know:
- Business: [business name]
- Offer: [offer]
- Target audience: [audience]
- Proof points (only use these, never invent others): [proof points]
- Campaign goal: [campaign goal]

First, ask me up to 5 short clarifying questions if anything critical is missing (for example: the main objection people have, what they use instead of us today, any claims we are legally not allowed to make). Wait for my answers.

Then produce a one-page brief with these sections:
1. The offer in one sentence a 12-year-old would understand.
2. Primary audience and 2 secondary audience segments, each with their situation, desire, and biggest frustration.
3. Top 5 objections or hesitations, ranked by how often they likely stop a purchase.
4. 6 distinct ad angles (e.g. pain, outcome, curiosity, objection-busting, social/identity, offer/urgency). For each: the core idea in one line and which audience segment it fits.
5. Proof bank: the proof points restated as short, ad-ready phrases. Do not add any statistics, review counts, or claims I did not give you.
6. Words and claims to avoid (anything that could violate Meta ad policies, like implying personal attributes, "you" + sensitive conditions, or unrealistic promises).

Keep the whole brief under 500 words. Use plain language, no marketing jargon.

Using the ad brief above, write Facebook and Instagram primary text for these angles: [angles to use].

Brand voice: [brand voice].

For EACH angle, write three versions:
- SHORT: 1-2 sentences, under 125 characters, so the whole message shows before the "See more" cutoff.
- MEDIUM: 3-5 short lines. Hook in the first line, one proof point, clear call to action.
- LONG: 80-150 words. Opens with a scroll-stopping first line, tells a tiny story or paints the before/after, handles the top objection, ends with a call to action.

Rules:
- The first line of every version must work on its own, because it is often the only line people see.
- Use only proof points from the brief. No invented numbers, reviews, or testimonials.
- No more than one emoji per version, and only if it fits the brand voice.
- Avoid Meta policy problems: do not assert or imply personal attributes ("Are you struggling with..."), no before/after promises, no fake urgency.
- Write at roughly a 6th-8th grade reading level.

Format the output as a table-like list: Angle → Short / Medium / Long, labeled clearly so I can paste each into Ads Manager. After the list, tell me which 2 versions you would test first and why, in 2-3 sentences.

Using the brief and the primary text variations above, write the supporting fields for each angle.

Offer detail: [offer detail]
What the landing page delivers: [landing page promise]

For each angle, give me:
- 5 HEADLINES, each 40 characters or fewer (count them). Mix styles: benefit, offer, question, specific detail, curiosity.
- 3 DESCRIPTIONS, each 30 characters or fewer, that add something the headline does not (reassurance, offer terms, or what happens next).
- The best CTA BUTTON from Meta's standard options (Shop Now, Learn More, Sign Up, Subscribe, Get Offer, Order Now, Book Now, Contact Us, Download) with a one-line reason.

Rules:
- Show the character count in brackets after each line, like [32].
- The headline must match the promise of the landing page. No bait.
- No all-caps words, no excessive punctuation, no claims that are not in the brief.

Finish with a short "mix and match" note: which headline pairs best with which primary text version, so I can build complete ads.