promptsforbusiness
Pack AI prompt · ChatGPT · Claude · Gemini

Voice attributes: "We are X, not Y"

Choose 3-4 voice attributes and define each with clear boundaries ("We are confident, not arrogant"), so the voice is specific enough to guide real decisions.

Task: defining brand voice attributesBest in: ClaudeFormat: 2-step sequencePack: Brand voice guide from your own copy

What you'll fill in

  • [voice audit] Your voice audit or description of how you currently sound e.g. “Precise not pretentious, warm and direct...”
  • [brand values] What the brand stands for or how you want customers to feel (rough notes are fine) e.g. “Make great coffee less intimidating; be honest about tradeoffs”

The prompt

2-step prompt sequenceIn the Brand voice guide from your own copy pack

The full prompt (2 steps) is included in the pack.

Get the pack — $14

Steps: Step 1 — Propose candidates → Step 2 — Define the chosen attributes

How to use it

  1. Open a new chat in Claude (the others work too).
  2. Paste step 1 and replace every [bracket] with your details.
  3. When it replies, paste the next step in the same chat.
  4. Review the output, check any facts, and edit to taste.

Why Claude: Claude is good at nuanced distinctions between similar traits; ChatGPT is a fine alternative.

Tips

2 tips for this prompt come with the pack.

Example output

Final attributes for Ferro Coffee Roasters: We are precise, not pretentious What it means: We give exact details because they help you brew better. We never use detail to show off. Sounds like: "Best between day 5 and day 21 after roast." "Grind finer if it runs under 25 seconds." Doesn't sound like: "An ethereal cup with a whisper of bergamot." "Only true connoisseurs will notice."

Preview of the example output. The full example comes with the pack.

Try a free prompt from the same pack

Voice audit: find your voice in the copy you already have

Paste 5-15 samples of your best existing copy and get an evidence-based description of how your brand actually sounds, including where it is inconsistent.

The prompt
You are a brand strategist and editor. I want to document the voice of [brand name] based on how we actually write, not on how we wish we wrote.

Our audience: [audience]

Here are samples of copy we consider on-brand, labeled by source:
[copy samples]

Analyze the samples and report:
1. Voice in one sentence: how this brand sounds to a reader.
2. 4-6 observed traits. For each: name the trait, describe it in one sentence, and quote 2 short lines from the samples as evidence.
3. Mechanics: typical sentence length, use of "we" and "you", contractions, humor, jargon, punctuation habits (exclamation marks, em dashes, emoji), formality level on a 1-5 scale.
4. Signature moves: recurring phrases, structures or word choices that feel distinctive.
5. Inconsistencies: places where samples contradict each other (for example formal on the website, jokey in email). Quote both sides.
6. Gaps: situations the samples do not cover (complaints, price increases, bad news, sales pages), where a guide will need decisions.

Rules: base every claim on the samples; if you are inferring, say "(inferred)". Do not flatter the copy. Do not write a voice guide yet; this is the audit.

FAQ

Does this prompt work in ChatGPT, Claude and Gemini?

Yes. It is plain-language and written to work in all three. Best fit: Claude. Claude is good at nuanced distinctions between similar traits; ChatGPT is a fine alternative.

What do I need to fill in?

Replace each bracket with your own details: [voice audit], [brand values]. The more specific your input, the more useful the result.

Is this prompt free?

It is part of the Brand voice guide from your own copy pack ($14, one-time), which includes 8 prompts. The $59 All-Access Bundle includes every pack.

Will I get the same result as the example?

No. The example was made for a fictional business to show the shape and quality of the output. Your result depends on your input and the model, so review and edit before you use it.

Do I need a paid AI plan?

Usually not. Free plans handle most prompts. Paid plans help when you paste in long documents or run a long multi-step sequence in one chat.

More prompts in Brand voice guide from your own copy

FreeBest in Any

Do and don't word list with examples

Get a practical, scannable list of words, phrases and habits to use and avoid, each with a short example, so anyone on the team can apply the voice immediately.

In packBest in ChatGPT

Tone by channel and situation matrix

Map how the same voice should flex across channels (website, email, social, ads, support) and situations (launches, apologies, price changes, complaints).

In packBest in Claude

Before and after rewrites that teach the voice

Turn off-brand copy (old pages, generic drafts, AI output) into on-brand versions with annotations, creating the examples section that makes a voice guide click for writers.